Management in Practice-Cases Studies from the World of Business

Case Volume Edition: I
Pages : 177;

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Entrepreneurship
Case 01	Bill Gates and Microsoft
Case 02	Women and Entrepreneurship
Strategy
Case 03	McDonald's - No Longer the "Great American Meal"
Case 04	Archies - the Way Indians Greet
Human Resources
Case 05	Nokia - Fostering Innovation
Case 06	The Taj's People Philosophy and Star System
Marketing
Case 07	'All Out'- Marketing a Mosquito Repellant
Case 08	The 'David Beckham'Brand
Operations
Case 09	Gujarat Ambuja - Redefining Operational Efficiency
Case 10	Wal-Mart's Supply Chain Management Practices
Finance
Case 11	Buyback of Shares by MNCs in India
Case 12	The WorldCom Accounting Scandal
E-Business
Case 13	ITC's E-Choupal: Taking E-business to Farmers
Case 14	Executing E-Business Strategies -The GE Way
Ethics
Case 15	Pepsi in Burma - A globalization Catastrophe
Case 16	Alacrity Housing - Ethics First